Package Design
Children in Taiwan can only receive sex-related information from books which the contents are usually too difficult for kids to understand.
We’ve decided to design a series of bath product packaging for preschoolers and enable their parents to teach their kids the correct sex knowledge during bath time!
Collaborators Ying-Ying Fu / Annie Wang / Hsin-Yin Lee / Hong-Ruo Du
Concept
“Where should sex education take place?” In Taiwan, children mostly learn about this from books. But the words in the books are complex, and the expected results cannot be achieved. Via "Textbook in Bathroom", we believe parents can teach their children proper sexual knowledge while bathing them.
「性教育在哪裡教才合適呢？」在臺灣，小朋友普遍只能藉由書籍取得相關知識，但書本上的文字複雜難懂，無法達成預期效果。我們決定針對學齡前兒童，以非書籍的方式設計出一系列沐浴產品包裝，讓家長可以在幫小朋友洗澡的過程中，教導他們正確的性知識！
Design
We categorized sexual knowledge for children into secondary sexual characteristics, gender expression, and bodily autonomy. We designed fourteen packagings that explain different puzzling aspects. The questions and characters on the packaging and the interactive shapes allow parents to teach their children the proper sexual knowledge in a simple way that makes sense.
將兒童會遇到的性知識相關問題分為第二性徵、性別氣質以及身體自主權等，延伸出14款針對不同疑惑予以解釋的包裝。藉由包裝上的疑問句和角色圖像，並利用結構與使用者互動，使家長能夠以簡單明瞭的方式向小朋友傳達正確的性觀念。