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Branding
The hot spring industry has driven the prosperity of the local economy in Beitou, and many historic buildings and historical relics have been properly preserved, forming a unique and intriguing appearance that blends old and new.
Logo Ying-Ying Fu
Concept
The concept is to showcase the unique and intriguing appearance of Beitou, highlighting different attraction spots with a natural and organic feel. A calm and serene color scheme is used to convey a sense of relaxation and tranquility, which is often associated with hot springs. The designs present the beauty and tranquility of Beitou, inviting viewers to immerse themselves in the natural beauty of the surrounding environment and take the initiate to visit these places.
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